A verbal agreement and a DM exchange is how a surprising number of influencer campaigns still get run in this region — right up until a dispute over usage rights or deliverables happens.
Deliverables, spelled out precisely
"A post" is not a deliverable — format, platform, length, number of revisions, and posting window all need to be explicit. Vague deliverables are the single most common source of disputes after a campaign wraps.
Usage rights and paid amplification
Whether content can be reused in paid ads, for how long, and on which platforms needs to be agreed before content is produced, not negotiated afterward once a brand decides it wants to boost a post that performed well organically.
Disclosure and compliance
Sponsored content disclosure requirements apply across the GCC, and contracts should explicitly require creators to follow local disclosure rules (such as clear #ad or paid partnership labeling) as a condition of payment, not an assumption.
Exclusivity and timing
If a campaign requires a creator not to promote competing brands for a period, that needs to be an explicit clause with a defined timeframe — not an unstated expectation that surfaces as a problem later.
Every campaign run by our influencer marketing team starts with a clear contract covering all of this, so expectations are set before content is ever produced.